The Argentine rock scene of the '80s, '90s, and 2000s was as eclectic as it was iconic, with legendary musicians and bands like Charly García, Soda Stereo, Andrés Calamaro, and Babasónicos, among many others.
This was the golden age of national rock, with songs that made you cry, dance, scream, and jump, all at once.
Rock Nacional 100% Clásicos is a Spotify playlist that brings together some of the most emblematic songs of this era, continuing to attract millions of listeners and inspiring artists worldwide. With an average of 60K daily active users, it is the second most-listened-to rock playlist on Spotify globally.
For the redesign of this playlist, celebrating an era filled with symbols and iconography, we needed to reflect both the nostalgia and the power these songs still evoke in all their fans.
Drawing inspiration from the rock magazines and publications of the time that helped propel these artists to the top, our proposal features different paper textures, with red and black tones as the dominant colors, making a direct reference to the rebellious spirit that prevailed.
The typography experiments with different weights to convey the strength and energy that this music reflects.
Whether you want to be treated gently or spend your time "demolishing hotels", this playlist and its identity have an important message for you: great rock is eternal.
