A visual identity fuelled by urban culture
Baila Reggaeton is the go-to playlist for reggaeton fans worldwide, putting megastars like Bad Bunny and KAROL G on the map while launching the next wave of talent, including Feid, Cris MJ, and Blessd. This playlist isn’t just about music; it’s a movement, bridging the streets and the global stage as reggaeton takes over.
To craft a bold, streetwise visual vibe that captures reggaeton’s fire and pulls listeners into the culture, we dug deep into its raw, urban roots and electrifying album art. The handmade feel reflects the genre’s grassroots energy, while the bold colors and design elements nod to reggaeton’s Caribbean flavor and street culture.
Vibrant, raw, and unfiltered
Inspired by classic reggaeton album art, we combined the logo lockup with a striking backplate, creating a modern, cohesive look with maximum impact. Using the Spotify Mix font with varied widths gives a sense of rhythm, while bold, irregular typography brings in an urban edge, staying true to Spotify’s core identity while delivering a fresh look for Baila Reggaeton.
Bright, in-your-face colors capture the heat and intensity of both the Caribbean and the city, mirroring the vibe of reggaeton art and neon nightlife. Custom-drawn hearts, lightning bolts, and gritty textures add a DIY attitude, layering raw, street style true to reggaeton’s essence.
From the streets to the stream
The new Baila Reggaeton identity brings the playlist’s urban, street-ready energy front and center. Spotify’s visuals now fully capture reggaeton’s vibe, unapologetic and full of life, connecting fans to the culture like never before.
