C. Tangana, Yung Beef, Rosalia or La Zowi. Love them or hate them, you can't ignore them.
These are only a sample of the most exciting Spanish musical generation of our time. The keys to understand this generational landscape are collected in Making Flu$, a book by El Bloque, published by Penguin Random House, which deciphers the gestation, growth and evolution of this new music scene which touches #trap, #urban and other #hard to label movements.
This book is made up of the stories of over 50 interviewees, the texts of Alicia Álvarez Vaquero, Daniel Madjody, David Camarero, Blanca Martínez, Aleix Mateu, Aïda Camprubí and Quique Ramos, the art direction of Carlos Pamplinas, the photographs of Alba Rupérez, the memes of Trapgame Edits, a prologue by La Zowi and an epilogue by Alizzz, as well as our design and layout.
A book about a revolution, written by so many hands, had to break away from the classic continuous-text format.
That’s why we chose a multi-platform editorial design, influenced by social media, meme aesthetics, and the photography of Alba Rupérez.
Each chapter is a self-contained universe, designed ad hoc for its content, making it an independent unit with complete meaning. So you can read the book however you like—no need to follow a linear order.
With this editorial design, we pursued two main objectives: to make design a tool that helps newcomers immerse themselves in this music scene and, at the same time, to create an environment where experts feel right at home.
