Every year, the heart of Barcelona comes alive with the LLUM festival, an artistic event open to the public that transforms the city into a luminous spectacle.
Featuring dozens of installations across the Poblenou neighborhood, the 2025 edition redefines the connection between urban space and artistic expression. We developed its visual identity to capture this transformative experience.
Our visual proposal emerges from the intersection of matter and light, narrated through constant and hypnotic movements of three-dimensional elements that interact with each other through their materiality and the light they emit. These 3D objects create a fluid dialogue between the tangible and the intangible.
Through these elements, four scenes were created and displayed throughout the city, aiming to evoke the same sensations as the LLUM light installations.
These elements served as a prelude to the experiences that would take place in the festival days later. The visual identity resources were applied to both physical and digital materials, including outdoor media, posters, maps, the official website, and the festival's app.
We are very proud to be part of this spectacular celebration of light and our relationship with it, a festival that, year after year, allows artists, collectives, studios and other organizations to illuminate the city with their brilliant ideas.