A psychedelic world for Adobe

For the April 2024 edition, Adobe not only wanted to be actively present, but also aimed to demonstrate its leadership at the intersection of art and technology by offering an experience that resonated with attendees and actively engaged them in the creation of digital content. They sought an innovative solution that would reflect their commitment to creativity and their ability to drive the future of digital design.

To achieve this objective, we designed an immersive and highly interactive experience that went beyond the traditional boundaries of a conventional brand space. Drawing inspiration from the festival's aesthetics and energy, we created a space that combined Adobe's advanced technology with art in its purest form. The activities included product demonstrations, portfolio reviews, talks, gadget customization, and a continuous livestream that allowed those who couldn't attend to also enjoy the event.

The most applauded activity was the "Prompt Battle," a competition where participants used Firefly to generate surprising and impactful versions of predetermined concepts. This challenge not only fostered creativity but also demonstrated the potential of artificial intelligence in digital design.